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Guest Post: Behavioral Finance and Investing: Are you Trying Too Hard? Thumbnail

Guest Post: Behavioral Finance and Investing: Are you Trying Too Hard?

Guest Post: Behavioral Finance and Investing: Are you Trying Too Hard?

Author: Wes Gray, Ph.D

Founder, CEO, Alpha Architect

Summary: For a variety of reasons, humans tend to do poorly at making many types of judgments and decisions.  Rather than relying on our subjectivity, we can often get better results, with less work by systematizing our decision making processes.  This generally works in investing as well as in other areas of life.  Dr. Gray presents the evidence for objective decision decisions in this article.

Read the full article here: Full article

Note: Reposted with permission.  

Disclaimer: This post is not an endorsement of any product or firm.  It is posted for educational purposes only and is not a recommendation.  Past performance is no guarantee of future returns.  Investors should consult a financial professional to discuss their unique situation, rather than relying on generalized advice.